Last updated: October 8, 2019

We value your privacy

The Backline exists to create a fellowship among Nashville Soccer Club supporters. We value community, and community is built on trust. Therefore, we take protecting your privacy seriously. In order for our site to function, we need to collect and use some of your personal information. We want you to understand what personal information we collect and how it is used.

What’s covered by this Statement?, which links to this Statement and any collection, storage, transfer, sharing, disclosure and handling of your personal information when you use our services which we define below.

This Statement does not cover and we are not responsible for third-party sites or applications that may be linked from our sites; linking to them does not imply an endorsement. We are not responsible for these sites or applications or any information they may collect. You should always review the privacy Statement of any third-party site or application.

Personal information we collect

At your discretion, we may collect the following personal information:

  • Name;
  • Phone number;
  • Email address;
  • Other information that personally identifies you or is linked or linkable to you.

The Backline’s partners may use cookies or similar technologies to analyze trends, administer the site, track users’ movements around the site, and to gather demographic information about our user base as a whole (the use of “tracking technologies”). The Backline is not responsible for the administration or use of any such tracking technologies.

The Backline may also gather certain information about the use of The Backline’s services, including the number of unique visitors, the frequency of visits, how users interact with the sites, IP address, and other information that may help The Backline improve the customer experience, mitigate fraudulent activity, and comply with legal requirements. Such information may include, but is not limited to the following:


A cookie is a small, data file that is managed by your web browser or other application and stored on your local system. Many websites use session and persistent cookies to, among other things, identify your computer during a particular interaction and analyze your behavior during a particular visit. Most web browsers provide you with the ability to accept or decline cookies, as well as to be warned each time a cookie is being sent..

Pixel tags

Pixel tags, also known as web beacons, help many websites better manage user experience and content tracking. Pixel tags are tiny graphics with a unique identifier, which provide a similar function to cookies and are used to track user interaction with content. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded invisibly within content. The small size and transparency of pixel tags are not intended to deceive content recipients, but minimize distraction.

How we use your personal information

The Backline may use your personal information to:

  • Active and maintain your membership;
  • Fulfill a service to you;
  • Complete your purchase;
  • Establish and verify your identity;
  • Offer updates about The Backline


How we share your personal information

We will not use or disclose your personal information to non-affiliated third parties except as disclosed in this Statement. For the purposes of this Statement, Affiliated parties include, but are not limited to, Nashville Soccer Club, Nashville Soccer Holdings LLC, The Roadies: Nashville Soccer Club Supporters Group, The Assembly, Music City Supporters, Music City Heaters, and Eastern Front Supporters Group LLC.

The Backline may transfer or license your personal information to:

  • Those Affiliated parties listed above, and non-listed Affiliates;
  • Non-affiliated companies to assist us in providing, maintaining and operating our services or marketing.  These companies are required to comply with the principles set out in this Statement and only use such personal information for the purposes for which it was provided to them.


The Backline may also disclose your personal information to:


  • Comply with the law and/or legal process in which a formal request has been made (e.g. request from an administrative oversight agency, civil suit, subpoena, court order or judicial or administrative proceeding);
  • Defend our rights and/or property or the rights and property of others;
  • Enforce our Terms of Use and/or this Statement;
  • Respond to claims that the content(s) of a communication violates the rights of another;
  • Detect, prevent or otherwise address fraud, security, or technical issues.


Protecting your personal information

We use commercially reasonable technical, administrative, and physical controls best practices to protect your personal information; however, since the Internet is not a 100% secure environment, we cannot ensure the security of personal information during its transmission between you and us. Accordingly, you acknowledge that when you transmit such personal information, you do so at your own risk. We will notify you of any confirmed security breach of your personal information to the extent required by and in accordance with state and federal law.

Retaining your personal information

The Backline will retain your personal information as long as necessary to fulfill the purposes outlined in this Statement, unless a longer retention period is required or not prohibited by applicable law.

Notification of changes to this Statement

We may change this Statement from time to time. If we do, we will post the updated Statement with the last revised date. Your continued use of the site, product or service means that you consent to the updates. You should periodically read the Statement to understand our privacy practices.

If we make material changes to this Statement, then we will notify you in the site, product or service or by email and seek your affirmative consent. 

Electronic communications

By using our site, you agree that we can communicate with you electronically. This includes any required notifications (i.e. legal, technical, regulatory, security, privacy) relating to your use of the services.

Commercial messages

Where required, The Backline will seek your express consent to send such messages. This consent is sought by The Backline, Inc. You may withdraw your consent by contacting us at

 Your rights

While we take various steps to ensure the accuracy and completeness of your personal information, we rely upon you to provide accurate and complete personal information when interacting with us.

Upon your request and as allowed or required by law and consistent with our applicable partner agreements, you may request The Backline to take the following actions with your personal information: (i) provide you with a copy, (ii) correct, (iii) update, (iv) delete, To make such a request, or if you have a privacy-related complaint, please contact The Backline via at We will respond to your request within a reasonable timeframe.

Social media

The Backline uses social media to interact with you and the public at large. Please be aware that any information that you submit to a social media site such as Facebook, Instagram or Twitter is done at your own risk and without any expectation of privacy. The Backline cannot control the actions of social media site users and is not responsible for any content or submissions contained on such sites. You should always review the privacy Statement of any third-party site or site, product or service.

By using any functionality that permits submissions to social media sites, you are indicating that you have reviewed the applicable privacy Statement and terms of use of that site. Additionally, in the event that we offer functionality through the site, product or service that permits the posting of content on social media, please be aware that these sites may allow you to publicly post, and share this content. The Backline cannot guarantee the privacy and safety of these sites and is therefore not responsible for any content you post. Use these features at your own risk.

Children under 13 is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that your child is accessing the site, product or service and providing personal information without your consent, please contact us by using the information provided below. We will take steps to remove personal information from our storage systems and terminate the account if we determine that a child under 13 has accessed the services.

Any questions?

If you have any questions about this Statement, our site, or The Backline’s operations and services, want to request access to, correction, or deletion of your personal information, or have a privacy-related complaint, you can contact The Backline at